JM Management & Consultancy was founded by James Mitri - a former UCI Pro Tour cyclist who raced at some of the worlds most challenging events including Milan San Remo & the World Championships. After founding and running Global 6 Cycling across 4 seasons, James moved into the commercial side of elite sport - bring world class relationships, competitive insitnct and operational experience to every engagement.
We don't pitch from the outside. Over years in Professional cycling as a rider, team founder and commercial operator - means every relationship in our network has been built personally. We understasnd the sport, the people and the economics because we've lived them..
Who we work with
Commercial strategy, sponsorship acqusition, and operational advisory for professional cycling teams - up to Worldtour Level.
End to end career managment. Contract negotiation, personal brand development, sponsor partnersjips and long term financial positioning.
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Market entry strategy, athlete and event partnerships, authentic integration into the world of professional cycling. We connect brands with the sport in ways that deliver real commercial return.
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Concept development, partnership brokerage, and delivery of premium cycling experiences - from single day programs to multi day programmes.