// Overview

We structure sponsorship deals between performance brands and UCI WorldTour, ProTeam and Continental cycling teams, direct partnerships between brands and athletes, and business-to-business commercial alliances across the cycling ecosystem. We start with the commercial case — distribution, audience overlap, revenue impact — before any conversation about logos or activation.

// What's included

• Brand-to-team and brand-to-athlete sponsorship structuring
• Business-to-business partnership architecture (brand-to-brand, supplier alliances)
• Tier-based proposals (Title, Co-Title, Strategic, Supplier)
• Multi-year deal architecture with escalation pathways
• Negotiation, contracting and renewal management
• Activation and ROI measurement frameworks

// Overview

From brand identity and positioning through to retail, distribution and campaign strategy — we work with cycling and performance brands building credibility in Europe, the Middle East and beyond. Our edge is that we know how the sport actually rewards authenticity, and we don't apply consumer marketing frameworks where they don't belong.

// What's included

• Brand identity, naming and positioning systems
• Market entry strategy (EU / MENA / GCC / North America)
• Retail and distribution structuring
• Campaign concept, content and activation
• Athlete and team marketing integration

// Overview

We introduce founders, teams and event operators to capital — through a network built across professional sport and adjacent industries. We are introducers, not financial advisors. We don't structure rounds, we don't take regulated positions, and we don't promise outcomes.

// What's included

• Targeted introductions to family offices and strategic investors
• Pitch deck refinement and commercial framing
• Deal flow narrative and positioning
• Pre-introduction diligence support (commercial only)
• Network access across cycling, hospitality and wellness

// Disclosure

JMM operates as a commercial introducer. We are not authorised under FCA, FINRA, DFSA or any equivalent regulator to provide investment advice or financial intermediation. All introductions are commercial in nature.

// Overview

From single-day rides hosted at five-star properties to multi-week training camps and full team operations — we manage the commercial, logistical and creative architecture of cycling experiences end-to-end. Recent work includes Altivelo programmes at five-star hospitality partners.

// What's included

• Event concept, route and creative design
• Commercial structure (ticketing, sponsorship, hospitality)
• Operational delivery (insurance, vendors, staff, riders)
• Pro athlete and ambassador booking
• Team management for racing programmes

// Overview

End-to-end commercial representation for professional cyclists and endurance athletes. Currently representing UCI WorldTour talent commercially. We focus on long-term financial positioning, not short-term deal volume.

// What's included

• Personal sponsor portfolio development
• Contract negotiation (team, brand, media)
• Personal brand strategy and content direction
• Image rights, appearance and ambassador agreements
• Career planning and post-career commercial positioning

// Overview

We structure sponsorship deals between performance brands and UCI WorldTour, ProTeam and Continental cycling teams, as well as direct athlete partnerships. We start with the commercial case — distribution, audience overlap, revenue impact — before any conversation about logos or activation.

// What's included

• Brand-to-team / brand-to-athlete sponsorship structuring
• Tier-based proposals (Title, Co-Title, Strategic, Supplier)
• Multi-year deal architecture with escalation pathways
• Negotiation, contracting and renewal management
• Activation and ROI measurement frameworks

// Overview

From brand identity and positioning through to retail, distribution and campaign strategy — we work with cycling and performance brands building credibility in Europe, the Middle East and beyond. Our edge is that we know how the sport actually rewards authenticity, and we don't apply consumer marketing frameworks where they don't belong.

// What's included

• Brand identity, naming and positioning systems
• Market entry strategy (EU / MENA / GCC / North America)
• Retail and distribution structuring
• Campaign concept, content and activation
• Athlete and team marketing integration

// Overview

We introduce founders, teams and event operators to capital — through a network built across professional sport and adjacent industries. We are introducers, not financial advisors. We don't structure rounds, we don't take regulated positions, and we don't promise outcomes.

// What's included

• Targeted introductions to family offices and strategic investors
• Pitch deck refinement and commercial framing
• Deal flow narrative and positioning
• Pre-introduction diligence support (commercial only)
• Network access across cycling, hospitality and wellness

// Disclosure

JMM operates as a commercial introducer. We are not authorised under FCA, FINRA, DFSA or any equivalent regulator to provide investment advice or financial intermediation. All introductions are commercial in nature.

// Overview

From single-day rides hosted at five-star properties to multi-week training camps and full team operations — we manage the commercial, logistical and creative architecture of cycling experiences end-to-end. Recent work includes Altivelo programmes at five-star hospitality partners.

// What's included

• Event concept, route and creative design
• Commercial structure (ticketing, sponsorship, hospitality)
• Operational delivery (insurance, vendors, staff, riders)
• Pro athlete and ambassador booking
• Team management for racing programmes

// Overview

End-to-end commercial representation for professional cyclists and endurance athletes. Currently representing UCI WorldTour talent commercially. We focus on long-term financial positioning, not short-term deal volume.

// What's included

• Personal sponsor portfolio development
• Contract negotiation (team, brand, media)
• Personal brand strategy and content direction
• Image rights, appearance and ambassador agreements
• Career planning and post-career commercial positioning