Two distinct disciplines delivered with senior oversight: event operations for brands hosting premium cycling experiences, and full-spectrum management for racing programmes — race calendar to rider roster, recruitment to invitations, partnerships to staffing.
Full operational stack for brands hosting premium cycling experiences. VIPs, route, partnerships, crew, P&L — handled end-to-end.
We assist brands across the full lifecycle of a premium cycling event — from VIP engagement and route planning through to sales strategy, partnership sourcing, crew contracting and budget architecture. Senior operator in the room from concept to debrief, not a junior team running checklists.
Strategic consultancy for racing programmes. Race calendar, rider lineup, partnerships and staffing — aligned into one coherent commercial strategy.
Consultancy for cycling teams that aligns the race programme, rider lineup and sponsor commitments into a single coherent commercial strategy. We sit alongside team principals on growth, recruitment, race invitations and staffing — built from a former pro's perspective on what actually moves the dial.
We define the event's positioning, audience, pricing and partner architecture before route or design. Output: a one-page commercial model and creative brief.
Hospitality property, title sponsor, lead athlete, talent — we structure the partnership stack so the event can scale without diluting.
Insurance, vendors, riders, transport, route, medical, photography. Production-grade build documents and timelines.
On-site delivery with senior oversight. JMM is in the room — not on a Zoom from somewhere else.
Commercial debrief, sponsor reporting, attendee NPS, and a renewal plan with sharper economics for year two.
The shape of an engagement we'd put our name on.