End-to-end commercial representation for professional cyclists and endurance athletes. We currently represent UCI WorldTour rider Fausto Masnada commercially. We focus on long-term positioning — not short-term deal volume.
An athlete's commercial career has three horizons. We work all three at once — most agents work one.
Team contract, personal sponsor portfolio, image rights, appearance fees, content rights. We structure the in-career income stack so no single deal is load-bearing.
Personal brand isn't a content strategy — it's a narrative the athlete can defend after the last race. We build it deliberately, with the same discipline we'd apply to any commercial brand.
Most athletes hit retirement underprepared. We work backwards from year-after-final-season — equity positions, brand roles, advisory work — and structure today's deals to feed it.
We assess where the athlete is — contracts, sponsor portfolio, brand position, financial structure — and where they want to be in three, five and ten years.
Sponsor portfolio architecture: tier mix, sector diversification, conflict management, renewal cycles. Built so it compounds, not churns.
Team contracts, personal sponsor deals, image rights, appearance and ambassador work. We negotiate from a former rider's perspective — we know what's negotiable and what's posture.
Personal brand strategy and content direction. Not volume content — narrative content the athlete can carry through retirement.
Equity stakes, advisory roles, founder positions. The post-career commercial layer that turns a riding career into a 30-year platform.
The shape of an engagement we'd put our name on.