We structure sponsorship deals between performance brands and UCI WorldTour, ProTeam and Continental cycling teams — and direct partnerships between brands and athletes. Every deal is built on the commercial case before any conversation about logos.
Every brokered partnership lives at the intersection of three commercial questions. We start there — and only progress when all three answer cleanly.
A sponsorship that doesn't move product, capture leads or open distribution is exposure spend with extra steps. We start with the channels: who the audience is, where they buy, and how the partnership shortens the path from awareness to revenue.
Cycling has the longest memory in sport. A bad sponsor activation lingers; a good one compounds. We screen brand fit against actual peloton credibility — not media-deck demographics — before recommending any structure.
Single-season sponsorships rarely return. We design multi-year architectures with escalation pathways — Title, Co-Title, Strategic, Supplier — so the partnership can grow with results rather than be renegotiated annually.
We start with what the brand actually needs to achieve commercially — not what the marketing team wants to activate. Output: a one-page commercial brief that scopes the realistic ROI before we begin outreach.
We identify the teams, athletes and properties that match the brief — using personal relationships, not lists. Every introduction we make is one we can underwrite from inside the room.
Tier-based proposals — Title, Co-Title, Strategic Partner, Official Supplier — with multi-year escalation pathways and clear deliverables on both sides.
We sit on the brand's side of the table through term sheet, contract negotiation and execution. We've done this from the team side too — which makes us harder to play.
Activation framework, ROI measurement, and a structured path to year-two renewal terms. We stay in the deal — not on it.
The shape of a partnership we'd put our name on.